Informatics-Tech

Here's how:

Google, being the most widely used search engine in the world today, is a great insight into what people are searching for. In their infinite kindness, the IT giant provides a tool that allows people like you and me to actually check how often a certain word or phrase is searched on their search engine.

It's called the "Google Adwords Keyword Tool", and can be found at the address below:

https://adwords.google.com/select/KeywordToolExternal

Using this service is actually very straight forward: simply type in the keyword, a website (optional) and a category (also optional). Then, enter the captcha and press search!

Note: If you're like me and you hate entering captchas, you can login to your Google account, if you have one, and you won't be prompted to enter it.

Analyzing the data:

Once the search is finished, you'll be faced with a table with your chosen keyword and related ones. This table includes "Competition", "Global Monthly Searches" and "Local Monthly Searches". Competition is an indication of how many advertisers are competing for a given keyword. Generally, a keyword that has a "High" competition tends to wield higher paying ads.

So,if your website is new, you should try and target keywords that have a somewhat low amount of monthly searches (so that it's easier to get to the top of the search results!) and a high competition (so you can get paid a decent amount from adsense!).